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Our story

Do you remember when was the last time you ate a traditional pastry?

Rice cup cakes and Cha Gwo have witnessed the childhood memories of many people. With the development of society, traditional pastries are gradually being phased out and the precious skills are facing the risk of being lost. They are almost disappearing in Hong Kong. In view of this, Time To Gold hopes to use workshops to not only recognize the skills of elderly women, but also to share pastry culture, increase public attention and interest in pastries, and pass on the precious tradition of pastry-making skills. Let's preserve the golden age of pastries and embark on a new journey with "Time To Gold".

  • ​Women's Empowerment EMPOWERMENT

    Many grassroots women have some experience and interest in making traditional pastries. Time To Gold provides women with comprehensive training, from researching and developing pastry recipes, to making and marketing pastries, as well as business management. This allows them to rediscover their existing abilities, build confidence, and leverage their strengths, ultimately achieving self-reliance in the long run.

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  • Revitalized Pastry REVITALISATION

    Traditional pastries often give people the impression of being "old-fashioned" and "cheap." Time To Gold adds new elements and a new image to nostalgic pastries, develops innovative flavors, and sells them in our flagship store, major consignment points, and markets, expanding the brand's existing sales channels and improving the income of retired women. On the other hand, we share stories of people, interesting pastry anecdotes, and vivid cultural records to revitalize the image of pastries.

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  • Experiential Workshop EXPERIENCE

    The younger generation has little knowledge of pastries, and many traditional pastry shops have no one to carry on the business. Time To Gold hires pastry masters to become workshop instructors, not only recognizing their lifelong skills, but also sharing pastry culture, increasing public attention and interest in pastries, and passing on the precious tradition of pastry-making skills.

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  • Pastry Sale BUY NOW!

    Our flagship store in Sai Ying Pun produces fresh pastries every day and regularly participates in various district markets andonline sales, bringing pastry masters and grassroots women's skills to different platforms and enabling this culinary culture to continue.

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Participate in the workshop

If you want to learn about traditional history and cultural origins through food, and appreciate the skills and cultural significance behind different pastries, then you definitely can't miss out our workshop! We use innovative and fun methods, such as interactive games and group discussions, to emphasize intergenerational communication between senior instructors and students, enabling students to learn through fun and engaging activities.

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