Many grassroots women have some experience and interest in making traditional pastries. Time To Gold provides women with comprehensive training, from researching and developing pastry recipes, to making and marketing pastries, as well as business management. This allows them to rediscover their existing abilities, build confidence, and leverage their strengths, ultimately achieving self-reliance in the long run.

Traditional pastries often give people the impression of being "old-fashioned" and "cheap." Time To Gold adds new elements and a new image to nostalgic pastries, develops innovative flavors, and sells them in our flagship store, major consignment points, and markets, expanding the brand's existing sales channels and improving the income of retired women. On the other hand, we share stories of people, interesting pastry anecdotes, and vivid cultural records to revitalize the image of pastries.

The younger generation has little knowledge of pastries, and many traditional pastry shops have no one to carry on the business. Time To Gold hires pastry masters to become workshop instructors, not only recognizing their lifelong skills, but also sharing pastry culture, increasing public attention and interest in pastries, and passing on the precious tradition of pastry-making skills.

Our flagship store in Sai Ying Pun produces fresh pastries every day and regularly participates in various district markets andonline sales, bringing pastry masters and grassroots women's skills to different platforms and enabling this culinary culture to continue.