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Our story

Do you remember when was the last time you ate a traditional pastry?


Rice cup cakes and Cha Gwo have witnessed the childhood memories of many people. With the development of society, traditional pastries are gradually being phased out and the precious skills are facing the risk of being lost. They are almost disappearing in Hong Kong. In view of this, Time To Gold hopes to use workshops to not only recognize the skills of elderly women, but also to share pastry culture, increase public attention and interest in pastries, and pass on the precious tradition of pastry-making skills. Let's preserve the golden age of pastries and embark on a new journey with "Time To Gold".

Our Philosophy

Time To Gold is an award-winning social enterprise dedicated to preserving traditional pastry culture. We provide services such as cake sales and consignment, skills training, experience workshops and information sharing. We hope to promote women's empowerment and employment for the elderly while providing services.

  • ​Women's Empowerment EMPOWERMENT

    Many grassroots women have some experience and interest in making traditional pastries. Time To Gold provides women with comprehensive training, from researching and developing pastry recipes, to making and marketing pastries, as well as business management. This allows them to rediscover their existing abilities, build confidence, and leverage their strengths, ultimately achieving self-reliance in the long run.

  • Promoting women's empowerment and employment for the elderly

    Traditional pastries often give people the impression of being "old-fashioned" and "cheap." Time To Gold adds new elements and a new image to nostalgic pastries, develops innovative flavors, and sells them in our flagship store, major consignment points, and markets, expanding the brand's existing sales channels and improving the income of retired women. On the other hand, we share stories of people, interesting pastry anecdotes, and vivid cultural records to revitalize the image of pastries.

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Social influence

We hire golden-age women (including retirees and housewives) to make nostalgic cakes, releasing the society's surplus labor force and allowing them to give full play to their strengths through a series of on-the-job training.

  • Provide jobs to increase income
  • Suitable jobs to bring out your strengths
  • Vocational training and continued employment
  • Improve your self-image and integrate into society
March 8 Women's Day | Celebrating women's achievements and focusing on gender equality

Service Scope

  • Gift customization
  • Corporate Cooperation
  • Experience workshops and courses
  • Pastry culture promotion
  • Party service
  • Bakery sales and wholesale
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